What changes were made to the new formula?
With the relaunch of our Eye Lift Primer, we made a few exciting changes to our formula - though we know you'll still absolutely love it! Based on feedback we received from many of our customers, we removed talc and caffeine from the formula and added the ingredient kaolin, which is an ingredient often used in cosmetics that helps to absorb oil in your skin, improve texture, and mattifies. Additionally, you'll notice that the cap to the Eye Lift Primer is also now a beautiful turquoise color and blends in seamlessly to into the rest of the tube.
What makes our Eye Lift Primer different?
What makes this primer truly innovative is that it also delivers the anti-aging benefits you’d normally get from your favorite eye cream. Our Eye Revive Complex™ has a high-performance advanced peptide blend called Matrixyl 3000 that supports your skin’s natural collagen and elastin production while smoothing and reducing the appearance of fine lines.
Do I use the Eye Lift 360° Waterproof Lid + Under Eye Primer with or without an eye cream?
You can totally use our Eye Lift 360° Waterproof Lid + Under Eye Primer over your eye cream! Our Eye Lifting Primer works best on clean skin for truly budge-proof eyeshadow and crease-proof concealer. If you do apply this primer over your skincare, make sure to give your eye cream and other skincare products at least 5 minutes to sink into your skin and set before applying the primer or makeup.
What is the difference between your Eye Lift Primer and the Defying Gravity Eye Lifting Cream?
Great question! The Defying Gravity Eye Lifting Cream is a high-performance eye cream that instantly hydrates, lifts, smooths and brightens the delicate skin around your eyes. It’s formulated with Line Filler Technology and Bio Power Retinol (a plant-derived retinol alternative) and clinically tested to give you results immediately and over 4 weeks - visibly erasing signs of aging, fine lines, under-eye darkness, and puffiness around your eyes.
The Eye Lift Primer is a hybrid eye primer and eye cream that’s powered by Color Grip Technology to keep your eyeshadows crease-proof and smudge-proof all day while hydrating and line-smoothing the delicate skin around your eyes. It also has clinical levels of Matrixyl 3000 (made of 2 hardworking peptides) to help reduce the look of fine lines and wrinkles over time.
Does Eye Lift Primer help reduce dark circles under the eye, hyperpigmentation, freckles or redness?
Our Eye Lift Primer helps blur and improve the look of dark circles during wear, especially because of our key ingredient caffeine. It has an immediate brightening effect along with key ingredients that help with hyperpigmentation and redness:
- Licorice root extract is nature’s solution for hyperpigmentation. It helps diminish the appearance of both hyperpigmentation and skin discoloration for renewed, radiant skin.
- Caffeine is an anti-inflammatory that helps to depuff, improve the look of dark circles and reduce the appearance of redness around the eye area.
If I swim with this primer applied under my eyeshadow, will my eyeshadow stay in place?
Our Eye Lift Primer is designed to make eyeshadows budge-proof even after water exposure! Of course, staying power will depend on how long you’ll be in the water and what eye products you used additionally, but our waterproof eye primer will definitely extend the wear of your eyeshadow when swimming!
How long will the Eye Lift Primer last with regular use?
As you may already know, the Eye Lift Primer can be used on the eyelids as well as under the eyes to help blur and keep your concealer in place all day. If you choose to apply it in both areas daily, your primer will last 1-3 months. However, if you're using it only in one area such as on the eyelids, and less frequently, your primer can last up to 9 months with regular use.
Will Eye Lift Primer cover up the veins on my eyelid?
Eye Lift Primer helps blur discoloration, but it does not fully conceal the look of veins since it dries translucent. We recommend applying a very thin layer of eye primer over your eyelid and waiting 30 seconds for it to set. Next, apply a very thin layer of concealer over your eyelid to conceal the look of dark veins.
If you want to add eyeshadow next, we recommend setting your concealer with a very thin layer of powder before applying your eyeshadow on top. This will give you a super smooth base that’s perfectly primed for color.