In November 2018 at the onset of the devastating Woolsey Fire in Southern California and the Camp Fire in Northern California, the Thrive leadership team was moved to action and immediately sought ways to make a meaningful and supportive contribution to the relief efforts.
In order to be able to make a monetary donation in addition to Thrive product, we changed our giving statement on November 14, 2018, to allow us to be able to contribute in a way that would be the most meaningful for the victims. We committed to donating 100% of our profits from November 14 to wildfire relief efforts and shared the challenge with our online community through the Thrive for CA campaign. We also pledged an additional donation of $5 per repost of our Thrive for CA social post.
With the support of our incredible Thrive Tribe (customers and followers), we have been able to raise $250,000 for wildfire relief efforts. We far surpassed what we thought could be possible given how quickly Team Thrive and our community had to mobilize to make our idea a reality. We are overwhelmed by the power of community and giving and are incredibly privileged to be able to make such a meaningful contribution on behalf of our Thrive Tribe to several organizations that are making an important impact in this time of crisis.